Interactive experiences
that make a difference
We are forward-thinking designers and engineers who work in tandem to create reliable and scalable products. Our work starts with a simple “why?” and follows a tailor-made process, involving both reason and intuition. We help our customers achieve online advantage through digital technology that enables standardisation, increases operational effectiveness and reduces costs.
Strategic Planning
We love to build experiences that stand out and capture an audience but everything we do needs to get the results you want. A great idea begins with a solid strategy based on the entire picture and an honest opinion. By understanding your audience, market and objectives, our strategists then identify actionable opportunities, prioritised by value, effort and risk.
Here're some of what we offer when it comes to strategy and planning.
Competitor Analysis
It is necessary to understand how others in your field are framing what it is they do, so we explore and analyse the competition to find out. It may be that there is space to state the obvious, or it could be that we need to think smartly about how we position your message in a crowded sector.
Development Planning
Antoine de Saint-Exupéry said “A goal without a plan is just a wish.” Your project needs a plan. Based on the gained insights and with an open mind, we work with you to develop a plan. We specify what the product is going to be and what it isn’t.
Persona Study
We listen to and work with you to find out who you’re targeting and create personas. We also identify specific needs or objectives of a user group to refer to when proceeding.
Userflow Development
This is the initial visual step in the creative process and is a major factor affecting your conversions. It’s simply the path a user follows through your website interface to complete a task (make a reservation, purchase a product, subscribe to something).
IA/Content Strategy
Successful projects consider the content that’s available to a user and how they’re being asked to find/consume it. We develop a plan that ensures that you have useful and usable content, that is well structured and easily found.
Analytics & Tracking Plan
A tracking plan helps clarify what events to track, where those events need to go in the code base, and why those events are necessary from a business perspective.
We like to start this process early and ensure that each decision we make comes with some measurable value to the overall experience.
Asking a question encourages a more targeted and structured approach to separating meaningful events from the noise.
Creative & Design
With a foundational strategy, our creatives make smart, striking and intuitive experiences that engage your customer.
We look to solve real problems and tackle large issues that require nuanced and delicate solutions, built on solid platforms that will last many years. We have a love for stripping away the unnecessary and drawing out the essential, resulting in authentic, elegant user experiences. Simplicity is the most challenging design solution possible, and one we always strive for.
Our creative and design services include the following:
Web Design
Marrying insight and creative expression, we design purposeful, beautiful experiences that connect with real people and allow them to get things done. Prototypes are presented to communicate our design solutions while working closely with our clients, our creative process is executed with insight, purpose and attention to detail.
Mobile Design
It is critical that you have a thoughtfully designed and solidly executed mobile experience. We specialise in the nuance of 'how' responsive ideas are executed. Often there are standout pages or sections that need extra care given to them for whatever reason in order to make for optimal consumption in a mobile setting. Building responsive web apps and interactive websites is one of our primary service areas. We focus on elegant interfaces and high performance while providing enterprise-grade code quality.
Styleguide
As we develop your project, applying newly-created design patterns to all of the various pages and sections, we document things into a working style guide for use by either your internal team or other suppliers working in other areas of your brand.
Technology & Code
BinaryFold4 delivers ‘technology agnostic’ solutions. We recommend platforms based entirely on their suitability for the project.
We offer enterprise architecture and infrastructure consultancy, and have delivered a wide range of robust cloud options for major clients, as well as our own fully managed solutions.
Systems & Workflow
The process of ‘web development’ doesn’t just start in a code window. We frequently participate in projects where the technical execution details need to be re-evaluated in the context of a larger point of view. We’re here to ensure a balanced, scalable, and efficient set of requirements is established before jumping off the deep end.
Frontend Development
Everything up to this point has been about this: the frontend build. This is how your users will experience the website, and it’s all got to be pixel perfect. We’ll use best-in-class technology to make a responsive, high-performance, scalable digital experience.
Backend Development
We thoughtfully create a suite of backend content administration tools that allow you and your teammates to perform update functions simply, quickly, and accurately. We also offer enterprise architecture and infrastructure consultancy and have delivered a wide range of robust cloud options for clients, as well as our own fully managed solutions. We produce custom software that responds to business needs by making backend engineering a fundamental part of our design process.
Mobile Development
There is a fine line between what ‘you get for free’ in a mobile setting (when already creating a web experience) and what is ‘extra’. Throughout our concept, user experience and design phases, by the time we get to developing, we understand how we’re approaching the mobile-focused development effort with your project.
E-Commerce Integration
Our in-depth understanding of market-leading eCommerce technology helps ensure a platform choice with the right capabilities for the longer-term. We deliver and upgrade eCommerce solutions at every stage, from the business case and proposition to software selection, platform configuration, customer experience, design, and optimisation and enhancement programmes. Our expertise guarantees a consistent experience on any device. We understand how to blend content with commerce to drive sales and create loyal customers.
QA/Testing
Quality Assurance is the icing on the cake. We run through rigorous, browser, device, and humanity-based testing to make sure that the product you’ve spent so much time, energy, and money on is perfectly functioning and beautiful. We train you on the tools, tell you what to expect and how to proceed, and give you a 30-day window to report issues you find, ask questions you have, and make sure all is going as planned.
Social & Content Creation
The reach of digital platforms is vast and the opportunities to communicate and engage audiences is ever growing. Brands don’t talk at consumers anymore but with them. Our social and content services ensures you share and engage with the right people and earn yourself some great advocates.
Here's how we can help get your content working hard for you.
Social Content Development
Often with digital projects, there is a need to create content that’s designed to build awareness of a brand or brand message or drive traffic to an owned web property. This would have been the long way to say ‘banners’, but we’ve found that with a number of our clients, the development of beautiful and pointed content for distribution along social channels is a much more effective solution.
Website Content Development
Usually, clients will have a library of raw content to draw from, but often, that body of assets will need to be massaged into a format that will work well with the rest of the site. Additionally, it may be that new assets—videos, pictures, or words—need to be created in order to fully express the vision for the project.
Video
What a video could say always creates a lively discussion for usage and benefits within a website, and often as a standalone piece. We work through the conception, scripting, and refinement phase with you, as well as direct, shoot, and edit the end product into a bespoke asset.
Photography + Illustration
In the same way that we can create copy or video assets for your web or social needs, BinaryFold4 can also shoot photos and create composite still assets according to your requirements or those of the chosen design concept.
Asset Creation
Sometimes—even after all the glorified ‘content’ of a site gets produced—there’s still a bunch of stuff that needs making. This can be anything from executive portraits, photos of locations, ambient in-office work shots or additional graphics. There’s always something, and it’s frequent that the client is sitting on some or most of it, but it’s inconsistent or needs further design help. We can be that help; we’ll turn your stack of stuff into a well-organised, unified, and useful asset library.
Data & Analytics
The work doesn’t finish after launch day. Even the best work means little if it’s not tracked, optimised and informing your next success. So we don’t just collect data, we figure out why aspects performed the way it did.
Here are some of the ways we can ensure you're collecting, measuring and distributing the right data.
Analytics Reporting
We understand how sites are built, and we consider SEO from the beginning and at all stages throughout a website's life-cycle. Measurement can get complicated when you're trying to make sense of user behaviour. We can help you navigate through the data and create useful, timely, reports to provide you the insight you're looking for.
Website Maintenance
Embrace change. It's inevitable. Maybe you need to add a page, or your company name is changing, or a new device comes out with features you want to leverage. We'll extend our involvement to be there when you need us.
Content Strategy
As your site evolves we'll use insights that could include analytics, user research, and listen to make recommendations on how to optimise for growth.
A/B Testing
Machine testing takes the guesswork out of website optimisation and enables data-informed decisions. If you've got a choice to make between two ideas, we can test them with real users to definitively see how they perform. This allows us to construct hypotheses, and to learn why certain elements of the experiences impact user behaviour.
Social Content Creation
We'll work with you on to develop custom content designed specifically for your social channels. This content can drive traffic to your main property, or serve to define your brand voice in the social space.